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  • Subhan Toba 8:14 am on Monday, April 18, 2011 Permalink | Reply
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    The Zippomobile | A Continuous Lean. 

    As a child, Zippo inventor George G. Blaisdell was fond of productmobiles like the Oscar Meyer Wienermobile and Life Savers Pep-O-Mint car. Blaisdell founded the Zippo Manufacturing Company in the town of Bradford, Pennsylvania in 1932, naming the company “Zippo” as a more modern sounding alternative to the word zipper. During WWII the U.S. Government commissioned Zippo’s entire production to be distributed to GIs, which had the benefit of introducing the company and its windproof lighters to hundreds of thousands (if not millions) of Americans, thereby making Zippo a household name. It was this new found popularity that propelled Blaisdell in 1947 to convert a Chrysler Saratoga into the Zippomobile.

    After its introduction in the late 1940s, the Zippo Car went far and wide on a promotional tour visiting every state in the Union. Eventually business at Zippo was so good — and management so preoccupied — that the Zippo Car fell out of favor, was abandoned and subsequently lost. In 1982 the company launched a search to find the car for the company’s 50th anniversary. Zippo even went so far as running advertisements in Pittsburgh (its last known location) to try to track down the lost Zippomobile. But the search was all for naught. While the original car could not be found and restored, in 1998 Zippo did reproduce the 1947 Zippo Car which can still be found at events today. You can read the full history of the 1947 Zippo Car here.

    Comments: 8

     
  • Subhan Toba 2:22 pm on Saturday, April 16, 2011 Permalink | Reply
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    Virtual Zippo® Lighter 

    Ignite your phone with the official Virtual Zippo Lighter!

    The Virtual Zippo Lighter opens with a flick of your wrist and lights with a turn of your thumb. The windproof flame sways as you move your Android device and reacts when you try to blow it out. Choose from a variety of Zippo Lighter images and customize a handful of selected lighters as well.

    Start with 28 FREE designs browse hundreds more including iconic images from Harley-Davidson, Bob Marley classic bands like Kiss and Ozzy Osbourne.

    We have many exciting updates in store for the catalog so be sure to check back often.

    *Optimized for the Droid, EVO 4G, HTC G2*

     
  • Subhan Toba 3:03 am on Thursday, April 14, 2011 Permalink | Reply
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    Zippo App launches on Android Market 

    The Zippo app for the iPhone has received over 14 million downloads since its 2008 debut and today it goes live for Android phones.

    Apr 13 2011, 2:24pm CDT | by Luigi Lugmayr

    Zippo App launches on Android Market

    Zippo launched today the free Virtual Zippo Lighter App on the Android market. Now Android users can also rock out at a concert and whip out their virtual Zippos rather than the real deal. I still prefer the real deal though.

    The Virtual Zippo Lighter opens with a flick of your wrist and lights with a turn of your thumb. The windproof flame sways as you move your Android device and reacts when you try to blow it out. Choose from a variety of Zippo Lighter images and customize a handful of selected lighters as well.

    You get 28 FREE designs and can browse hundreds more including iconic images from Harley-Davidson, Bob Marley and classic bands like Kiss and Ozzy Osbourne.

    The Zippo Android App is optimized for Droid, EVO 4G and HTC G2. Not sure what this means for other Android phones. I guess that what the Android fragmentation means at the end for Android phone users. Some apps will just not work as great on your Android phone.

    You can download the virtual Zippo app for Android now on the Android market here.

    More like this:
    Seven Coolest Android Smartphones

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  • Subhan Toba 6:13 am on Sunday, April 10, 2011 Permalink | Reply
    Tags: , TM,   

    TM (Toga Mas) Bookstore 

    Sudah lama, emmm, sejak pindah ke jakarta pada pertengahan 2004 lalu, gue gak serius berburu buku (terutama buku murah). Waktu masih di Bandung perburuan buku yang gue lakukan biasanya menggunakan modus; liat/cari bukunya di Gramedia, dan beli di Palasari dengan harga yang jauuh lebih murah.

    Disini paling gue pergi ke Gramedia terdekat, ya gak pernah ngelirik toko buku lainnya. Beli buku pun lebih sering insidentalnya ketimbang terencana, paling bagus adalah gak sengaja baca resensi buku bagus dan segera beli bukunya ke Gramed. Gue yang dulu pernah mencanangkan satu bulan beli satu buku, sekarang menjadi semakin pelit mengeluarkan uang buat beli buku; terutama setelah makin akrab dengan internet (:evil_grin:).

    Dan sesuatu yang menarik muncul tiga minggu belakangan ini. Gue ‘berjumpa’ dengan ‘TM Bookstore’, sebuah toko buku yang ternyata istri gue sudah akrab sejak lama. Gue dan keluarga suka jalan ke Poinsquare lebak bulus, dan biasanya makan di Solaria. Waktu itu disamping Solaria TM Bookstore ngadain bazaar buku (mungkin selama 3 mingguan). Selama 3 weekend kita main kesitu, gw gak pernah nyadar akan eksistensinya.

    Baru setelah istri gue menceritakan ‘kecurigaan’ mengenai adanya TM Bookstore di Poinsquare, dan lantas menerangkan apa itu TM Bookstore. Gue berminat untuk datang kesitu beserta istri gue. Dan begitu melihat muka tokonya dari jauh, melihat plang diatas dua buah rak bertuliskan: “Harga Rp 5.000 s/d Rp 30.000”, gue merasa love on first sight. Langsung gue menghambur ke rak itu, dan segera memilah-milah buku yang akan masuk ke rak di rumah.

    Begitu sampai di depan pintu masuk tokonya, semakin banyak rak yang terlihat, segera gue sadar, betapa banyak penawaran buku diskon disitu, hohohoho book shopping!!! Potongan harga dan diskon memberikan gue kesempatan untuk membeli buku dengan topik-topik yang menggelitik minat tapi gak sampai menggerakan tangan merogoh saku. Sebuah novel grafis yang berhalaman tebal, full color hanya dihargai 10 ribu saja, gue cuma mikir; gila aja kalo gak gue beli (kikiki lebay). Hari itu dengan uang Rp 180 ribuan gue membawa pulang setumpuk buku, beberapa diantaranya dapat bonus disampul plastik di sana (jadi inget di Palasari Bandung).

    Sekarang, tiap kali maen ke Poinsquare Lebak Bulus, sebisa mungkin gue mampir kesitu, dan selalu gagal menahan godaan untuk membeli buku. Oh iya, dulu, selain karena faktor budget uang untuk membeli buku, faktor penghambat lain gue dari membeli banyak buku adalah karena gue merasa wajib untuk menyelesaikan tiap buku yang gue beli. Tapi sekarang (setelah baca pernyataan Umberto Eco Antilibrary), peduli amat lah, pokoknya gue beli dulu, buat di perpustakaan pribadi.

    Lokasi TM Bookstore ada di Depok Town Square Lt. UG atau di Superindo Lt. 2, Kedoya, Jakarta Barat, atau TM Bookstore Poinsquare Lebak Bulus lantai paling atas.

     
  • Subhan Toba 3:10 am on Saturday, April 9, 2011 Permalink | Reply
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    Zippo to expand brand into nonsmoking products and branded kiosks, specialty stores 

     

    BRADFORD, Pa. – Zippo lighters have retained their retro cool even as the tiny northwestern
    Pennsylvania company that makes them gets ready to celebrate its 80th anniversary and 500millionth
    lighter next year.

    But with pressure increasing on folks not to smoke, Zippo Manufacturing Co. is hoping to
    capitalize on its brand by offering a wider variety of products, such as watches, leisure clothing
    and cologne. These would be sold through kiosks and Zippo-

    brand specialty stores designed to showcase the durable image reinforced by each distinctive lid
    “click” of its brass-encased, lifetime-guaranteed lighters.

    Realizing that producing 18million lighters a year in the mid-1990s was probably the company’s
    high-water mark – Zippo’s 550 employees will produce about 12million lighters this year – the
    company started marketing research before President and CEO Gregory Booth was hired 10years
    ago.

    The surveys asked consumers the question that Booth must answer today: “What kind of products
    could we sell other than cigarette lighters that people would accept as Zippo products?”

    The research shows the company could sell other products – if they fit Zippo’s image, which
    Booth describes as “rugged, durable, made in America, iconic.”

    “It has to be something that feels like Zippo,” Booth said of the travel bags, backpacks,
    watches, sunglasses, jeans and leisure shirts, wallets, pens, liquor flasks, outdoor hand warmers,
    playing cards and even a fragrance. Manufactured by Italian perfumer Mavive, it comes in a
    lighter-shaped canister (and, yes, a lid that clicks).

    Marketing experts said all that makes sense, provided that Zippo’s new products stay true to the
    brand – and that the company learns quickly that selling jeans, or any other product, comes with a
    menu of business complexities.

    “A brand is just a story attached to a product. Like any narrative, it carries sensation.
    Zippo’s story is ‘manly independence,'” said James Twitchell, a marketing expert whose book
    Lead Us Into Temptation: The Triumph of American Materialism argues that Americans have
    increasingly turned to brand names instead of religion for their identity.

    “As long as this narrative is in place, it can be attached to any other product as long as the
    product doesn’t contradict the story line,” Twitchell said, noting that Eddie Bauer-branded SUVs
    stay true to the sportswear company’s image of “wanderlust.”

    Another branding consultant who founded the self-named PaulJLucas.com in Washington, D.C., said
    Zippo’s plans remind him of the success that Victorinox Swiss Army Brands Inc. has had selling
    watches, luggage, clothing and fragrances.

    “It’s all high-quality, and they did it right, and I buy their stuff,” said Lucas, noting that
    Swiss Army luggage is as rugged as its trademarked multipurpose knives.

    But not any brand – even American icons – can be used to sell just anything.

    “Harley-Davidson once, believe it or not, tried to sell bottled water, and it just tanked,”
    Lucas said.

    His advice is to stick to products closer to a brand’s core. That’s why he likes Zippo’s
    still-on-the-drawing board plans for patio gas grills but isn’t so crazy about the idea of Zippo
    cologne, noting that lighter fluid is the only other liquid odor associated with Zippo.

    Booth insists that Zippo’s plans are built on solid market research and, perhaps as important,
    fueled by necessity.

    “We recognize there’s a lot of pressure on smoking, and it’s only gotten worse in the last 10
    years,” Booth said.

    Zippo aggressively markets its lighters to collectors, aficionados and even nonsmokers, offering
    more than a dozen models in hundreds of colors and unusual designs. Although the lighters are
    generally plated with nickel chrome, some are covered with gold or platinum.

    Booth thinks that those varieties can take the company only so far.

    “We knew we were invested in an industry that was under pressure, and knew we could go the way
    of the Hula Hoop and not do anything about it,” Booth said.

    Instead, Zippo hired David Warfel as its director of global marketing three years ago, to
    capitalize on his branding experience with Xerox, Kodak and Ray-Ban.

    Zippo already sells its lighters in more than 160 countries – but it does so through wholesalers
    and other distributors.

    Warfel was hired to take control of the Zippo “brand” and expand it, at first abroad and then
    gradually in the United States.

    The newest wing of the company’s headquarters 130miles northeast of Pittsburgh is a showcase for
    Zippo’s plans. It features a Zippo kiosk and what’s known as a “shop-in-shop” – a tiny Zippo store
    meant to take up residence in a larger department store – and a prototype Zippo specialty store,
    which the company plans to put in shopping districts abroad.

    All three retail spaces feature custom-designed black-framed glass showcases that “fit together
    like Legos” so retailers can create their own “Zippo area” in just about any size space, Warfel
    said.

    Zippo will push its expanded product line abroad, at first, because foreign consumers are
    familiar with the brand’s durable image without it being “almost umbilically tied to cigarette
    lighters,” Booth said.

    U.S. consumers “are so tied to Zippo lighters that it’s tough for the customer to make the jump
    to these other products,” he said.

    Although Zippo plans to open a kiosk at Kennedy International Airport in New York City this
    month, most Zippo outlets will arrive first in China, other parts of Asia or western Europe. It
    doesn’t hurt that Asia remains a key smoking market, with China consuming one-third of the world’s
    smoking tobacco, something that Booth calls a “monstrous opportunity” for Zippo to grow.

    In 18 months or so, Zippo hopes to open more stateside retail outlets, in places such as Las
    Vegas and Niagara Falls, N.Y., Warfel said.

     
  • Subhan Toba 3:08 am on Saturday, April 9, 2011 Permalink | Reply
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    Zippo’s Circus comes to Reading 

    The Big Top opened yesterday at Hills Meadow in George Street, Caversham, as part of Zippo’s all-human Phoenix tour
    The Big Top opened yesterday at Hills Meadow in George Street, Caversham, as part of Zippo’s all-human Phoenix tour

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    Zippo’s Circus comes to Reading

    By

    Laura McCardle

    April 08, 2011

    Clowns, acrobats and jugglers have tumbled into Reading as Zippo’s Circus has come to town.

    The Big Top opened yesterday at Hills Meadow in George Street, Caversham, as part of Zippo’s all-human Phoenix tour which runs until Tuesday.

    The show offers a mix of colour, fun and fantasy and will take spectators on a round-the-world journey with world-class circus performers.

    It includes the awe-inspiring acrobatics of the Zulu Warriors, who will have spectators dancing in their seats with their non-stop limbo and hoop-diving spectacle.

    A stop in France sees the juggling skills of award-winning duo Antoine and Deborah Micheletty, before Mongolia calls and Zula makes his breathtaking ascent to the roof of the Big Top on balancing chairs.

    The show moves to Russia for the elegant and daring trapeze performance of Veronika Bugrova.

    The Ulaan Sisters of Mongolia will quite literally bend over backwards to make sure spectators enjoy their astounding contortionist routine before the show comes back to England for a routine from Britain’s Got Talent star unicyclist Joe Hatton.

    Ji-Qui Fang of China will have spectators on the edge of their seats as he throws a huge earthenware jar into the air and balances it on his head; while his partner Wu Xi-Hua will climb effortlessly up a fixed mast, leaping to a parallel mast before fearlessly sliding down as if glued by one foot to the steelwork high above the circus ring.

    Front-row spectators are warned to watch out as the show comes back to the UK for its final slapstick performance of Beau and Fips’ Can’t Cook, Won’t Cook.

    All of this can be seen from the comfortable seating of the heated Big Top tent.

    Show times are at 5pm and 7.30pm today, 3pm and 6pm tomorrow, 11am, 3pm and 6pm on Sunday, 3pm and 6pm on Monday and 3pm and 6pm on Tuesday.

    Ticket prices vary from £6 to £16 for children and £8 to £22 for adults.

    Unreserved seats are usually available on the day from the onsite ticket office – but to avoid missing out call 0871 210 2100 or go to http://www.zippos.co.uk to book tickets.

     
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